Homes of Distinction

In addition to being one of the top real estate companies in the nation, Howard Hanna also leads the market in selling luxury properties. When a homeowner lists with Krilova Group, we offer unparalleled service and a comprehensive custom marketing plan that accompanies all of our listings, but also add the unique touches and additional unique marketing strategies to homes that qualify for our Homes of Distinction program which attracts the most exclusive buyers. From a powerful online presence to a custom marketing portfolio, our proven sales strategies utilize every available tool to sell your luxury home. We are committed to highlighting your Home of Distinction to not only the Cleveland area but nationally and overseas.

Our goal is to market to the buyer directly as well as attract the attention of the buyers real estate professional and entice them to schedule a private tour for their buyer. In addition to high-end exclusive photography and wide-ranging online presence across multiple online platforms including targeted social media promotion, our comprehensive marketing plan includes marketing directly to licensed real estate agents specializing in Homes of Distinction. We fully recognize that sometimes qualified Homes of Distinction buyers are dedicated to their profession and are busy. These buyers do not always have time to search for a home on their own; we recognize this opportunity and have developed a marketing system that targets local real estate agents active in the high-end market. We ensure that agents know about your home and if they have a qualified buyer, they will schedule an appointment for a tour. We keep in touch with these agents and follow diligently until your home is sold!

Some buyers will start their search for a new home online. Your home will receive global exposure on multiple websites with the most relevant buyer traffic and millions of unique visits daily. In addition to popular real estate platforms such as Zillow or Realtor, Howard Hanna website includes further unique features to sell your home faster, from multiple notifications sent to potential buyers, to a more intuitive search filter. Your Home of Distinction will be exclusively featured with the Homes of Distinction logo, and impressive professional photos will accentuate your home’s unique appeal.

Our custom marketing plan may include:

  • State-of-the-Art 3D Tour
  • Video Walk-Through Tour that can be linked to a custom shareable eCard and promoted via our social media channels
  • Enticing and Memorable Description
  • Custom Booklets and Brochures, expertly created and printed
  • Pay-Per-Click Advertising
  • Promotional Email Drip Campaigns
  • Mailed Advertisements and much more…

Additionally, through a relationship with Luxury Portfolio International, we deliver a high value, uniquely personalized experience to an increasingly sophisticated clientele. This partnership expands referral opportunities and maximizes our reach, providing more tools for reaching a qualified buyer. Luxury Portfolio attracts upscale buyers from all over the world, with online traffic from over 200 countries every month. This award-winning website showcases the most properties over $1 million, and markets over 25,000 listings annually. Furthermore, Luxury Portfolio can potentially feature your home in a variety of national and international publications, such as Unique Homes Magazine, Luxe Interiors + Design, or The Wall Street Journal. This international syndication ability gives your Home of Distinction a prominent advantage and attracts buyers from a global audience.

To complement online advertising, our marketing portfolio includes a vast array of proven approaches to connect with upscale buyers near and far. Many buyers already live in the local Cleveland area, so we specifically target these prospective buyers through direct mail campaigns, as well as through sophisticated newspaper and magazine advertising. Moreover, our partnerships with high-profile businesses and social publications market your distinctive property to interested elite buyers. Finally, Howard Hanna Sunday Showcase of Homes broadcasts your property to a television audience, giving potential buyers an exclusive tour of your captivating home.

We know the Cleveland area, and we know Cleveland luxury real estate. Using a variety of marketing resources, we will put together a strategic marketing plan that best suits your high-end home. From an effective online campaign to exclusive relationships with local and international partners, our team utilizes every available tool until your home is sold.

Lets get in touch and talk about what we can do for you.

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